About Thomas

Thomas, as manager of client services, focuses on strategy and account management, and delivering analytical driven solutions for BrightWave’s roster of clients. When Thomas is not driving strategy for clients he enjoys everything Atlanta: the food, the culture, and most importantly the Braves, Falcons, and UGA football.

Numbers Game – Why Capturing Data Is Valuable to Marketers

Recently Starwood Hotels and Resorts announced the integration of Foursquare and Facebook check-ins into “SPG”, also known as Starwood Preferred Guest. The concept is simple; link your SPG account to your personal Facebook or Foursquare account and check-in at any participating property to earn points and “more”. The rules are basic at best – one check-in – per day, per guest, that must be tied to an actual SPG member and visit. For SPG the tactic is smart and immediately adds two additional channels to identify and target guests, allowing them to be on the forefront of Social CRM. Continue Reading

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Marketing Mysteries

At BrightWave (and any other job) it is easy to sit around and talk to your co-workers about TV. Regardless of how powerful the Internet is, it is pretty hard to find someone that is not watching hours of television every week.

When I first interviewed here, one of my favorite questions was what TV I usually watch. It is one of those tricky questions that can show a lot about a person with very few answers. It is also a question that can put someone like me in a very odd situation as I watch some pretty bad TV (not always). Continue Reading

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