Author Archives: Brent

About Brent

As vice president of client services, Brent acts as the “head coach” for all client related matters both internally and externally – gets all the credit in victory and all the blame in defeat. When he’s not in the office brainstorming and problem solving with his team, you can catch him sneaking off to butcher 18 holes of golf or at home playing dolls with his daughter, Ann.

Delivering Happiness and Playing Dress Up: How to Cultivate Company Culture

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Much has been written lately about how to create company culture – just check out the 36,000 news articles Google has indexed in the past week on the subject. Hopefully this post will be indexed as well as I certainly have my opinion.

I have worked at BrightWave Marketing for 7 of the company’s 9 years and was fortunate enough to be Simms Jenkins first full-time hire. Even though the company doubled in size when I arrived, the simple act of hiring me was the first statement on the company culture – we are dedicated to customer service. Continue Reading

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The Power of a Pink Lunch Bag

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A few months ago, I was introduced to a saying by a co-worker while working with a client on a strategy project: “Your system is perfectly designed to yield the result you are currently getting.” Thanks to Google, I have since found out that this is rather common phrase used in business and religious self-help guides, blogs, etc., but what I find particularly fascinating about it is that it speaks directly to what I do on a daily basis as a digital marketer, client strategist, and manager in a business currently in high-growth mode. Continue Reading

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