I was a little apprehensive about writing about QR codes because, let’s be honest, at this point it has received about as much publicity as the Kardashians and Paris Hilton, both to an equally undeserving amount. But there is a piece of the QR pie that has been driving me nuts lately so I thought my inaugural blog post would be a great opportunity to hop on my soap box and rant (stop reading now if QR codes are the cheese to your macaroni).
QR codes DO NOT belong in the digital marketing space.
Let me be more specific for those whose minds I boggle. They shouldn’t be in your promotional email, online newsletter, email signature, online banner, or any other digital space. Why is that you ask?
Because why in the world would you want to be this person? (see fig.1)
Does holding your phone up to your monitor and scanning something give you so much pleasure that you would waste precious minutes to reach your eventual online destination? Personally, I would prefer to click on a link like this: ‘best chicken on earth’.
Wow, wasn’t that speedy? Ohhh the power of the text link!
Now don’t think I am throwing the dishes out with the dishwater here; I know some QR codes are successful in marketing. For instance: QR codes on plant tags that lead to a page on how to care for them, QR codes on business cards that enable you to add their contact information to your phone, QR codes on retailer’s print ads that allow you to purchase the featured item (this is my favorite).
So in closing, I will leave you with Scott Stratten’s hilarious video that you have probably seen a few hundred times but never gets old:
Oh and this website that is sort of funny and really relevant. Oh and this infographic that is perplexing to me given that it is online, about mobile, and yet ends with a QR code that brings you back to that very page.