I’m an email marketing strategist at BrightWave Marketing. But I also have another life as a therapist. That’s right, a ‘talk-about-your-problems’ therapist. I’m used to hearing jokes around the office like ‘what does this dream mean, Sweitzer?’ and the like. Rarely do my two worlds meet.
But recently I received an email from Amazon that brought the two worlds together and it’s worth highlighting. The subject line was this: ‘Your review helped another customer shop for ‘StarTech.com MUHSMF2M 2m 4 Position…’. Continue Reading
One aspect of my role at BrightWave Marketing is to evaluate and recommend complementary solutions for our clients’ email programs. My team also shares responsibility for performing analysis of our clients’ email programs and campaigns. This will be the first-ever ‘New Tools’ spotlight where I’ll be sharing about new tools that we believe could enhance email programs. So, if you know of any new technology that you think is worth sharing about, tweet to me at @emailrocks, and I’ll gladly consider providing my $.02 directly or via our blog. Continue Reading
In Part One, I covered off on the more immediate impact of the updates that Google made to their email products because the changes they made to the Android app had greater potential for impact to consumers AND marketers. Auto-fit by default on Android is a big deal.
While the early reviews I found (here’s one, and another) seem to be primarily split along the philosophical lines of folders vs. no folders, I am actually finding the auto-sorting function a huge visual relief. Continue Reading
I just installed the recently announced update to the Gmail for Android app that was teased at Google I/O 2013. While the update applies to both webmail and the iOS/Android apps, I’m focusing on the Android environment because to me, it represents the most significant opportunity.
There are three new things that I think marketers need to pay attention to:
1. Sender Images
For individuals sending you email from their Google/Gmail accounts, their profile picture automatically appears in the tile space. Continue Reading
As we dig deeper into 2013, I predict even more companies will get on the marketing automation bandwagon and the marketing industry as we know it will become an ‘Automation Nation‘.
By definition (and according to Wikipedia), marketing automation is the name given to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes. These tasks and processes are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Continue Reading
I’ve written recently about how I’ve gone a bit ‘goo-goo’ over Google, parting ways with my iPhone and entering the Android world. As one might expect, the user experience is quite different. Not better or worse – just different.
First, let’s consider the iPhone email experience. It is very homogenous (by design) and so it’s not hard to understand the user experience – from screen size to finger gestures to HTML rendering behaviors.
I have wanted to do a BrightWave Employee of the Year award for quite some time. Like a lot of internal projects, client work and other priorities got in the way. We made it a reality this year and didn’t want it to be some lame award without much meaning or anything truly special. We wanted it to be reflective of the culture and company we have built which we think is unique