One aspect of my role at BrightWave Marketing is to evaluate and recommend complementary solutions for our clients’ email programs. My team also shares responsibility for performing analysis of our clients’ email programs and campaigns. This will be the first-ever ‘New Tools’ spotlight where I’ll be sharing about new tools that we believe could enhance email programs. So, if you know of any new technology that you think is worth sharing about, tweet to me at @emailrocks, and I’ll gladly consider providing my $.02 directly or via our blog. Continue Reading
How Email Fits into Marketing Automation & Vice Versa – My Chat with Marketo’s Jon Miller
Jon is VP Marketing and co-founder at Marketo, where he leads Marketo’s thought leadership and content marketing programs. He recently co-wrote a free 150+ book along with DJ Waldow called The Definitive Guide to Engaging Email Marketing. You can follow Jon using @jonmiller.
1. Jenkins – How do you view email marketing as a marketing channel and how do you email marketing within the marketing automation lens? Continue Reading
In Part One, I covered off on the more immediate impact of the updates that Google made to their email products because the changes they made to the Android app had greater potential for impact to consumers AND marketers. Auto-fit by default on Android is a big deal.
While the early reviews I found (here’s one, and another) seem to be primarily split along the philosophical lines of folders vs. no folders, I am actually finding the auto-sorting function a huge visual relief. Continue Reading
An edited version of my article ran originally on ClickZ on June 13, 2013. The full article with original and unedited comments from the leaders I asked for input is below.
Digital Leaders React to the Salesforce/ExactTarget Monster Deal
By Simms Jenkins
An arms race in the cloud has been shaping up and the marketing world has been in focus for software behemoths of late. The announced acquisition of ExactTarget by Salesforce.com made things a lot more interesting.
Is this the future of the digital world or an expensive act of desperation trying to fill a product hole? Continue Reading
I just installed the recently announced update to the Gmail for Android app that was teased at Google I/O 2013. While the update applies to both webmail and the iOS/Android apps, I’m focusing on the Android environment because to me, it represents the most significant opportunity.
There are three new things that I think marketers need to pay attention to:
1. Sender Images
For individuals sending you email from their Google/Gmail accounts, their profile picture automatically appears in the tile space. Continue Reading
As we dig deeper into 2013, I predict even more companies will get on the marketing automation bandwagon and the marketing industry as we know it will become an ‘Automation Nation‘.
By definition (and according to Wikipedia), marketing automation is the name given to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes. These tasks and processes are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Continue Reading
I’ve written recently about how I’ve gone a bit ‘goo-goo’ over Google, parting ways with my iPhone and entering the Android world. As one might expect, the user experience is quite different. Not better or worse – just different.
First, let’s consider the iPhone email experience. It is very homogenous (by design) and so it’s not hard to understand the user experience – from screen size to finger gestures to HTML rendering behaviors.
The Android smartphone world is a stark contrast. Continue Reading
I have wanted to do a BrightWave Employee of the Year award for quite some time. Like a lot of internal projects, client work and other priorities got in the way. We made it a reality this year and didn’t want it to be some lame award without much meaning or anything truly special. We wanted it to be reflective of the culture and company we have built which we think is unique
We happen to have a little nautical theme going at BrightWave. Continue Reading
I recently read a post on iMedia Connection on digital marketing trends to look out for in 2013. A good article but I feel like I’m seeing a lot of the same stuff. Especially the first item on the list “Social Media Marketing”. That one’s sort of like any year between 2002 and 2010 where people kept saying “next year is the year of mobile” till it just happened and people stopped (sort of) talking about it.
We have spent a great deal of time in the last few months talking about doing a better job of on-boarding new employees and providing direction when it comes to professional growth.
I really like this recent post “The Four Elements of Career Management in Business” and have shared it around our office.
It’s a great cheat sheet for what any ambitious leader-in-waiting (or someone on the hot seat now) should focus on, as well as how to analyze what you may be spending too much time on or not enough in elevating your career. Continue Reading